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Repository
73
(4)
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Author
Gadiraju, Gaurav Kumar
(1)
Guimarães, Marta Barahona Simões da Fonseca
(1)
Nielsen, Mille
(1)
Revez, Catarina Sofia Leonor
(1)
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Subject
Advertising
(4)
Marketing
(4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Communication
(2)
Açúcar
(1)
Blogs
(1)
Candies
(1)
Communication plan
(1)
Concorrência
(1)
Consumer behaviour
(1)
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Year
2016
(4)
2015
(2)
2017
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Language:
Inglés
Year:
2016
Subject:
Marketing
Subject:
Advertising
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Title:
Blogs as a new tool of the communication mix
Author:
Revez, Catarina Sofia Leonor
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Blogs
/
Communication
/
Advertising
/
Publicidade electrónica
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Communication plan for Skittles
Author:
Guimarães, Marta Barahona Simões da Fonseca
Language:
Inglés
Repository:
73
Subject:
Candies
/
Skittles
/
Sugar
/
Marketing
/
Communication
/
Communication plan
/
Advertising
/
Marketing de produtos
/
Estratégias de comunicação
/
Marca comercial
/
Açúcar
/
Publicidade
/
Concorrência
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Impact of social media in sports marketing
Author:
Gadiraju, Gaurav Kumar
Language:
Inglés
Repository:
73
Subject:
Social Media
/
Sports
/
Marketing
/
Internet
/
Advertising
/
Meios de comunicação
/
Marketing desportivo
/
Marketing eletrónico
/
Estratégias de marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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