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73
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Author
Marques, André Mendes
(1)
Ramos, M.
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
(1)
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Marketing
(2)
Beer sector
(1)
Brand
(1)
Business to business
(1)
Cerveja
(1)
Corporate credibility
(1)
Corporate personality scale
(1)
Estratégias
(1)
Management
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Marketing estratégico
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2015
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2016
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2019
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Year:
2015
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Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author:
Marques, André Mendes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Strategic marketing
/
Beer sector
/
Estratégias
/
Marketing estratégico
/
Cerveja
Acceder
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