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Sequeira, N.
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Syed Alwi, S. F.
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Vinhas da Silva, R.
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Language:
Inglés
Year:
2015
Document Type:
Artículo
Subject:
Brand management
Repository:
73
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Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
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