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Language: Inglés Year: 2013 Year: 2011 Subject: Comunicação

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Title: The effects of product placement, in films, on the consumer's purchase intentions
Author: Barroso, Nuno Alexandre Gaspar da Silva Oliveira
Language: Inglés
Repository: 73
Subject: Product placement / Communication / Purchase intentions / Experimental study / Comunicação / Intenções de compra / Estudo experimental

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