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Title: Challenges and strategies for entry into the sports nutrition market in Portugal: a case studyAuthor: Correia, Arnaldo AndréLanguage: InglésRepository: 73
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Title: Worten's mobile application creation: adding customer value or a pressured digital response?Author: Rosa, Inês Silva AlvesLanguage: InglésRepository: 73
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Title: Management control hierarchical dependency in a multinational groupAuthor: O’Neill, AlexandraLanguage: InglésRepository: 73
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Title: Pereira diamond: projects' economic and social impactsAuthor: Pereira, L. / Teixeira, C. / Salgado, A.Language: InglésRepository: 73Subject: Benefits / Project / Business Case / Investment / Strategy / Social Responsibility / Decision-making
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Title: Company intelligence across customer life cycleAuthor: Arrimar, André Cardim FarinhaLanguage: InglésRepository: 73Subject: Customer / Life cycle / Retention / Strategy / Gestão de empresas / Cliente / Fidelidade / Satisfação do cliente / Ciclo de vida / Estratégia empresarial / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M10 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Zara's case study: the strategy of the fast fashion pioneerLanguage: InglésRepository: 73Subject: Fast Fashion / Marketing / Strategy / Generations of consumer / Estratégias de marketing / Indústria têxtil / Moda / Comportamento do consumidor / Comércio eletrónico / Geração / Caso pedagógico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L1 / L81 / M31 / J Labor and demographic economics / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Decision-making frameworks for controversial public decision processes: A comparative analysis with a case studyAuthor: Gonçalves, Vasco B.Language: InglésRepository: 73Subject: Decision-making process / Strategy / Sustainability / Alqueva project
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Title: GL S.A. – the internationalization of the brand Sonatural in the Spanish MarketLanguage: InglésRepository: 73Subject: SME / Internationalization / Culture / Strategy / Innovation / Competition / Fresh fruit
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Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare ServiceAuthor: Soares, Andrea LoureiroLanguage: InglésRepository: 73Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia
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