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Title: Segmentation model for electronics and appliances retailer in B2B marketAuthor: Caramelo, Diogo LopesLanguage: InglésRepository: 73Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo
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Title: Direct Selling: Finding Consumer SegmentsAuthor: Alturas, Bráulio / Santos, Maria da Conceição / Brites, RuiLanguage: InglésRepository: 73Subject: Direct selling / Consumer behaviour / Segmentation / Cluster analysis
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Title: Case-study on price setting of beerAuthor: Leite, Pedro Rui OrtinsLanguage: InglésRepository: 73Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias
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Title: Grocery consumer relational perceptions: in green consumption context / A perceção do consumidor numa ótica relacional no contexto do consumo de produtos verdesAuthor: Gonçalves, M. / Menezes, J. / Marques, C.Language: InglésRepository: 73
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Title: Attitudes of older mobile phone users towards mobile phonesAuthor: Vicente, P. / Lopes, I.Language: InglésRepository: 73
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Title: Examining the differences of the internationalization strategies of two of the major brands in the smartphone industry - Apple inc. versus Samsung electronicsLanguage: InglésRepository: 73Subject: Gestão internacional / Indústria das telecomunicações / Telemóvel / Mercado internacional / Estratégias de sucesso / Segmentação do mercado / Análise comparativa / Internationalization / Strategy / Market entry / Segmentation / International approach / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Young people and dualization in Europe: a fuzzy set analysisAuthor: Marques, P. / Salavisa, I.Language: InglésRepository: 73
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Title: Young people and labour market segmentation in Europe: an institutionalist perspectiveAuthor: Marques, PauloLanguage: InglésRepository: 73Subject: Automotive sector / Case studies / Labour market institutions / Liberalization / QCA / Segmentation / Social conflict / Telecommunications sector / Youth / Conflito social / Estudo de casos / Instituições do mercado de trabalho / Jovem / Liberalização / Sector automóvel / Setor das telecomunicações / Segmentação
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Title: Wage policy of medium and large Portuguese firmsAuthor: Suleman, F. / Lagoa, S. / Suleman, A. / Pereira, M. L.Language: InglésRepository: 73Subject: Segmentation / Wage policies / Firms / LEED / Fuzzy clustering
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