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73
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77
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Fialho, Catarina Pina
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Guerrero, Alba Lucy
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Marques, Inês Conde Rodrigues Coutinho
(1)
Montenegro, Aida
(1)
Rojas, María Ximena
(1)
Silva, Daniela Filipa Cerejo da
(1)
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Positioning
(6)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Marketing
(2)
Brand
(1)
Brand awareness
(1)
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Language:
Inglés
Subject:
Positioning
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Title:
Narrative as resource for the display of self and identity: The narrative construction of an oppositional identity*
Author:
Guerrero, Alba Lucy
Language:
Inglés
Repository:
77
Subject:
Narrative inquiry
/
Identity construction
/
Positioning
Acceder
Title:
Female EFL teachers: shifting and multiple gender and language-learner identities
Author:
Rojas, María Ximena
Language:
Inglés
Repository:
77
Subject:
Gender
/
Social Identity
/
Power
/
Femininities
/
Positioning
/
Discourse
/
Language Learning. Teacher-education
Acceder
Title:
Analyzing EFL University Learners’ Positionings and Participation Structures in a Collaborative Learning Environment
Author:
Montenegro, Aida
Language:
Inglés
Repository:
77
Subject:
Positioning
/
Participation Structures and Collaborative Learning
Acceder
Title:
Innovation in the positioning of Nutella Ferrero's product
Author:
Silva, Daniela Filipa Cerejo da
Language:
Inglés
Repository:
73
Subject:
Innovation
/
Positioning
/
Consumer behavior
/
Marketing
/
Inovação
/
Comportamento do consumidor
/
Gestão do produto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Bandida do pomar: breaking the status quo through communication strategy
Author:
Marques, Inês Conde Rodrigues Coutinho
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Branding
/
Communication
/
Brand awareness
/
Positioning
/
Mercados
/
Marca comercial
/
Estudo de casos
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
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