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Title: Olfactory purchases: how does scent influence the consumer's decision-making process?Author: Cardoso, Bárbara FilipaLanguage: InglésRepository: 73
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How to turn innovative startups into successful businesses: the case of TechperksAuthor: Sousa, Rita Lourenço deLanguage: InglésRepository: 73Subject: Technology / Internet of things / Innovation / Business strategy / Entrepreneurship / Retailing / Marketing strategy / Tecnologia / Internet das coisas / Inovação / Empreendorismo / Estratégia de negócio / Venda a retalho / Estratégias de marketing / Marketing / Startup / Performance / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / L81 / O31 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization / O Economic development, innovation, technological change, and growth
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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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