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Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Building online content on offline moments: opportunities for brands in social mediaAuthor: Penke, Anna-KatharinaLanguage: InglésRepository: 73
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Title: Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyAuthor: Omarji, Muhamad Sabbir MussáLanguage: InglésRepository: 73
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Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communitiesAuthor: Santos, Joana Fonseca dosLanguage: InglésRepository: 73Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Developling a communication strategy to enter the mariculture marketAuthor: Pereira, Joana Cardoso Fava ReisLanguage: InglésRepository: 73Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyAuthor: Menezes, Inês FurtadoLanguage: InglésRepository: 73Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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