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Language: Inglés Subject: Marketing Subject: Comportamento do consumidor Document Type: Tesis

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Title: Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust
Author: Lourenço, Ana Filipa Mendes
Language: Inglés
Repository: 73
Subject: Corporate reputation / B2B / Customers / Services / Customer behaviour / Comportamento / Cliente / Empresa de serviços / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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