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73 (2)

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Lindo, Maria Vitória Sá Quental de Melo (1)
Marques, Maria Inês Lameiras (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marca (2)
Community engagement (1)
Comportamento do consumidor (1)
Comunidade virtual (1)
Consumer motivations (1)
Engagement (1)
Gender (1)
Género (1)
Identidade de grupo (1)

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Language: Inglés Subject: Marca Year: 2019 Year: 2016 Year: 2017 Repository: 73

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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: How gender affects the buying-decision process among consumers of luxury goods
Author: Lindo, Maria Vitória Sá Quental de Melo
Language: Inglés
Repository: 73
Subject: Luxury brands / Gender / Purchase intention / Consumer motivations / Comportamento do consumidor / Motivação do consumidor / Marca / Indústria de produtos de luxo / Género / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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