Refine your Search
Author
- André, Diogo Gonçalves Calvo (1)
- Anes, Paulo Jorge Padrão (1)
- Bilro, Ricardo Jorge Godinho (1)
- Cavalheiro, Bernardo Miguel Pereira (1)
- Cereja, Catarina Gomes (1)
- Figueiredo, Sara Lopes de Campos (1)
- Guérin, Aude Louise (1)
- Menezes, Inês Furtado (1)
- Omarji, Muhamad Sabbir Mussá (1)
- Paiva, Nuno Emanuel Branquinho Moutinho Marques de (1)
Subject
- Marca (16)
- Marketing (7)
- Consumidor (5)
- Domínio/Área Científica::Ciências Sociais (5)
- Estratégias de marketing (5)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (5)
- Rede social (5)
- Comportamento do consumidor (4)
- Comunicação (3)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
Document Type
Your search
1-10 from 16 results
(0.011 seconds)
-
Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
-
Title: Effects of corporate social responsibility in Portuguese food retail own brands' trust: Millennials vs. Generation X perceptionsAuthor: Cereja, Catarina GomesLanguage: InglésRepository: 73Subject: Social corporate responsibility / Brand trust / Generations / Food retail / Responsabilidade social das empresas / Indústria alimentar / Venda a retalho / Marca / Geração / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M14 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Content marketing and beauty and cosmetic brands' strategyAuthor: Figueiredo, Sara Lopes de CamposLanguage: InglésRepository: 73Subject: Content marketing / Digital influencer / Social media / Beauty and cosmetics brands / Gestão internacional / Indústria cosmética / Marketing digital / Rede social / Estratégias de marketing / Modelos de negócio / Tecnologia / Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
-
Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Using emoji in an e-commerce context: effects in brand perception, quality of service and intention to recommendLanguage: InglésRepository: 73Subject: Emoji / Electronic mediated communication / Brand evaluation / Consumer psychology / Communication systems / Consumer attitudes and behavior / Comportamento do consumidor / Sistema de comunicação / Tecnologia digital / Qualidade dos serviços / Avaliação / Marca / Domínio/Área Científica::Ciências Sociais::Psicologia
-
Title: Spatio-temporal distribution analysis of brand interest in social networksAuthor: Teixeira, Diana Von-Haff LopesLanguage: InglésRepository: 73
-
Title: Building online content on offline moments: opportunities for brands in social mediaAuthor: Penke, Anna-KatharinaLanguage: InglésRepository: 73
-
Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
-
Title: The perception of active listening practice on social networks as a determinant of brand engagementAuthor: Pina, Lídia SilveiraLanguage: InglésRepository: 73
-
Title: Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyAuthor: Omarji, Muhamad Sabbir MussáLanguage: InglésRepository: 73
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723