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Repository
73
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Author
Antunes, Narciso Emanuel Azevedo
(1)
Búrcio, Carlos Manuel Súcia
(1)
Costa, Felipe Martins Brand da
(1)
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Subject
Brazil
(3)
Brasil
(2)
Portugal
(2)
Advertising
(1)
Behavioral intentions
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Country image
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Estratégia
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2014
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Language:
Inglés
Subject:
Brazil
Document Type:
Tesis
Year:
2014
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Title:
Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author:
Antunes, Narciso Emanuel Azevedo
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Street art
/
Brazil
/
Portugal
/
Publicidade
/
Brasil
Acceder
Title:
An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions
Author:
Búrcio, Carlos Manuel Súcia
Language:
Inglés
Repository:
73
Subject:
Country personality
/
Country image
/
Behavioral intentions
/
Portugal
/
Brazil
/
Personalidade do país
/
Imagem do país
/
Intenção comportamental
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
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