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Language: Inglés Subject: Brazil Document Type: Tesis Repository: 73 Year: 2014

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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

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Title: An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions
Author: Búrcio, Carlos Manuel Súcia
Language: Inglés
Repository: 73
Subject: Country personality / Country image / Behavioral intentions / Portugal / Brazil / Personalidade do país / Imagem do país / Intenção comportamental

Acceder
Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

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