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73 (3)

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Author

Carrilho, Marta Guerra (1)
Marques, Maria Inês Lameiras (1)
Pires, Sandra dos Santos (1)

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Marketing (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Fidelidade à Marca (2)
Marca (2)
Brand (1)
Brand loyalty (1)
CRM Customer relationship management (1)
Communications (1)
Community engagement (1)
Comunicação (1)

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Language: Inglés Repository: 73 Year: 2017 Year: 2016 Subject: Marketing Subject: Fidelidade à Marca

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1-3 from 3 results (0.013 seconds)

Title: CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firms
Author: Carrilho, Marta Guerra
Language: Inglés
Repository: 73
Subject: Marketing / CRM Customer relationship management / Gestão de clientes / Fidelidade à Marca / Portugal / Communications / Strategic / Customer relationship / Interaction / Loyalty / Comunicação / Estratégias / Relação com o cliente / Interação social / Fidelidade / Domínio/Área Científica::Ciências Sociais

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Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context
Author: Marques, Maria Inês Lameiras
Language: Inglés
Repository: 73
Subject: Online brand engagement / Community engagement / Negative brand engagement / Online communities / Marketing / Marca / Engagement / Satisfação do cliente / Comunidade virtual / Identidade de grupo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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