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Language: Inglés Document Type: Conferencia Repository: 73 Year: 2012 Year: 2010

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Title: Internal marketing and the quality of service provided by the back-office to the front-office as key factor for customer satisfaction
Author: Oliveira, Tânia / Alturas, Bráulio
Language: Inglés
Repository: 73
Subject: Internal marketing / Internal communication / Services marketing / Service quality / Customer satisfaction / Banking service

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