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73 (2)

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Dias, André Cardoso (1)
Diogo, João Manuel Pimenta de Castro (1)

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Desporto (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Activation (1)
Betting markets efficiency (1)
Comportamento do consumidor (1)
Consumer (1)
Economia financeira (1)
Eficiência de mercado (1)
Investimento directo (1)
Live efficiency (1)

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Author: M. D*** Year: 2017 Repository: 73 Subject: Desporto

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Title: Live betting markets efficiency: the NBA case
Author: Dias, André Cardoso
Language: Inglés
Repository: 73
Subject: Betting markets efficiency / NBA / Live efficiency / Logistic regression / Economia financeira / Desporto / Investimento directo / Risco financeiro / Eficiência de mercado / Regressão logística / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: O patrocínio desportivo: ativação de marca e papel do consumidor
Author: Diogo, João Manuel Pimenta de Castro
Language: Portugués
Repository: 73
Subject: Marketing / Patrocínio / Desporto / Marca / Comportamento do consumidor / Sponsorship / Sponsor / Sports / Activation / Consumer / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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