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Dias, José António
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Advertising
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Balance model of sitcom product placement effects
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Consumer behaviour
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Modelo de equilíbrio dos efeitos do product placement
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Author:
M. D***
Year:
2008
Year:
2007
Document Type:
Tesis
Subject:
Advertising
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Title:
“Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement
Author:
Dias, José António
Language:
Portugués
Repository:
73
Subject:
Modelo de equilíbrio dos efeitos do product placement
/
telenovelas
/
Publicidade
/
Comportamento do consumidor
/
Balance model of sitcom product placement effects
/
Soap operas
/
Advertising
/
Consumer behaviour
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