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Title: Marketing digital una estrategia competitiva en Barcelona ActivaAuthor: Daza García, Edwin YesidLanguage: EspañolRepository: 40
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Title: Posicionamiento de la marca Frigo-Gher en el sector pesqueroAuthor: Duarte Corzo, Ivan Alejandro / Rincon Gutierrez, Juan Sebastian / Rodríguez Rodríguez, Camilo AlejandroLanguage: DesconocidoRepository: 64
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Title: El cliente, principal promotor del emprendimiento y la innovación empresarialAuthor: Dávila Martínez, Natalia RocíoLanguage: EspañolRepository: 40
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Title: A importância das ativações de marca nas estratégias de comunicação das empresasAuthor: Duran, Raquel Alexandra FonsecaLanguage: PortuguésRepository: 73
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Title: The impact of corporate social responsibility in the luxury industryAuthor: Doignon, Margaux Guiot duLanguage: InglésRepository: 73
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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
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Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruityAuthor: Duarte, Joana GomesLanguage: InglésRepository: 73
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Title: Implementación del plan de mercadeo del centro ontológico médico montañez ltdaAuthor: Delgado Gordillo, Laura XimenaLanguage: EspañolRepository: 50Subject: Mercadeo / Marketing / Estrategia / Strategy / Competitividad / Competitiveness / Competencia / Competition / Análisis / Analysis / Retroalimentación / Feedback
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