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73
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Cobo, Manuel J.
(1)
De las Heras-Pedrosa, Carlos
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Dias, José António
(1)
Duarte, Ana Filipa Trindade
(1)
Herrera-Viedma, Enrique
(1)
Peláez, José Ignacio
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Sánchez-Núñez, Pablo
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Advertising
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Advergames
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Advertising in video games
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Advertising research
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Balance model of sitcom product placement effects
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Author:
M. D***
Subject:
Advertising
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Title:
Adopção da In-Game Advertising em Portugal
Author:
Duarte, Ana Filipa Trindade
Language:
Portugués
Repository:
73
Subject:
in-game advertising
/
Advergames
/
marketing
/
publicidade em videojogos
/
Advertising in video games
/
Advertising
Acceder
Title:
“Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement
Author:
Dias, José António
Language:
Portugués
Repository:
73
Subject:
Modelo de equilíbrio dos efeitos do product placement
/
telenovelas
/
Publicidade
/
Comportamento do consumidor
/
Balance model of sitcom product placement effects
/
Soap operas
/
Advertising
/
Consumer behaviour
Acceder
Title:
Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author:
Sánchez-Núñez, Pablo
/
Cobo, Manuel J.
/
De las Heras-Pedrosa, Carlos
/
Peláez, José Ignacio
/
Herrera-Viedma, Enrique
Language:
Inglés
Repository:
30
Subject:
Advertising
/
Sentiment analysis
/
Bibliometrics
/
Organizations
/
Registers
/
Indexes
/
Computer science
/
Advertising research
/
bibliometrics
/
communication
/
consumer behavior
/
emotion understanding
/
opinion mining
/
science mapping analysis
/
SciMAT
/
sentiment analysis
/
VOSviewer
/
Web of Science (WoS)
Acceder
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