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73 (2)
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Cobo, Manuel J. (1)
De las Heras-Pedrosa, Carlos (1)
Dias, José António (1)
Duarte, Ana Filipa Trindade (1)
Herrera-Viedma, Enrique (1)
Peláez, José Ignacio (1)
Sánchez-Núñez, Pablo (1)

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Advertising (3)
Advergames (1)
Advertising in video games (1)
Advertising research (1)
Balance model of sitcom product placement effects (1)
Bibliometrics (1)
Comportamento do consumidor (1)
Computer science (1)
Consumer behaviour (1)
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Author: M. D*** Subject: Advertising

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1-3 from 3 results (0.027 seconds)

Title: Adopção da In-Game Advertising em Portugal
Author: Duarte, Ana Filipa Trindade
Language: Portugués
Repository: 73
Subject: in-game advertising / Advergames / marketing / publicidade em videojogos / Advertising in video games / Advertising

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Title: “Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement
Author: Dias, José António
Language: Portugués
Repository: 73
Subject: Modelo de equilíbrio dos efeitos do product placement / telenovelas / Publicidade / Comportamento do consumidor / Balance model of sitcom product placement effects / Soap operas / Advertising / Consumer behaviour

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Title: Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author: Sánchez-Núñez, Pablo / Cobo, Manuel J. / De las Heras-Pedrosa, Carlos / Peláez, José Ignacio / Herrera-Viedma, Enrique
Language: Inglés
Repository: 30
Subject: Advertising / Sentiment analysis / Bibliometrics / Organizations / Registers / Indexes / Computer science / Advertising research / bibliometrics / communication / consumer behavior / emotion understanding / opinion mining / science mapping analysis / SciMAT / sentiment analysis / VOSviewer / Web of Science (WoS)

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