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Author: M. D*** Repository: 73 Subject: Advertising

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Title: Adopção da In-Game Advertising em Portugal
Author: Duarte, Ana Filipa Trindade
Language: Portugués
Repository: 73
Subject: in-game advertising / Advergames / marketing / publicidade em videojogos / Advertising in video games / Advertising

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Title: “Os vilões e os heróis”: impacto na atitude do consumidor face ao product placement
Author: Dias, José António
Language: Portugués
Repository: 73
Subject: Modelo de equilíbrio dos efeitos do product placement / telenovelas / Publicidade / Comportamento do consumidor / Balance model of sitcom product placement effects / Soap operas / Advertising / Consumer behaviour

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