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Title: Portuguese cultural standards from the Chinese perspectiveAuthor: Deng MingxuanLanguage: InglésRepository: 73
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Title: The impact of corporate social responsibility in the luxury industryAuthor: Doignon, Margaux Guiot duLanguage: InglésRepository: 73
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Title: The use of alternative performance measures and the application of ESMA guidelines in the PSI 20 INDEXAuthor: Damásio, Eduardo Manuel NovoLanguage: InglésRepository: 73
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Title: Cyclist performance assessment based on WSN and cloud technologiesAuthor: Dias, Ana Catarina DuqueLanguage: InglésRepository: 73
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Title: Informal learning in Portuguese companies: the managers' perceptionsAuthor: Delgado, Catarina GuerreiroLanguage: InglésRepository: 73Subject: Training / Human resources development / Informal learning / On the job training / Formação / Recursos humanos / Empresa / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M100 / M530 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeauxAuthor: Drouet, Manon Clémentine JeanneLanguage: InglésRepository: 73Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing communication on a non-profit organization: a case study about the activity of a students' union - Associação de Estudantes do ISCTE-IULAuthor: Dias, Jorge Miguel AbreuLanguage: InglésRepository: 73Subject: Non-Profit organizations / Communication marketing / Relationship marketing / Consumer engagement / ISCTE -- Instituto Universitário de Lisboa / Marketing / Estratégias de comunicação / Instituições de ensino / Ensino superior / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Is microcredit reaching the poorest and contributing for the reduction of poverty?Author: Dias, Liliana MotaLanguage: InglésRepository: 73
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