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Year: 2015 Subject: -methylenation Repository: 73 Document Type: Tesis

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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Customer journey: a customer experience and decision making tool in the e-commerce context
Author: Petra, Mafalda Melo Gouveia
Language: Inglés
Repository: 73
Subject: E-commerce / Shopping experience / Customer journey / Food retail / Comércio online / Experiência de compra / Retalho alimentar

Acceder
Title: A concepção de um balanced scorecard numa instituição de ensino superior público
Author: Santos, Óscar Manuel Simplício
Language: Portugués
Repository: 73
Subject: Balanced Scorecard / Mapa estratégico / Ensino superior público / ISCTE-IUL / Strategic map / Public higher education

Acceder
Title: Os sistemas de avaliação de desempenho das melhores empresas para trabalhar em Portugal
Author: Simplício, Patrícia da Silva
Language: Portugués
Repository: 73
Subject: Sistema de avaliação de desempenho / Medidas de desempenho / Balanced Scorecard / Tableau de Bord / Performance evaluation systems / Performance measures

Acceder
Title: Business concept development: argan oil “ooxol” in Switzerland
Author: Meinerzhagen, Sarah Andrea
Language: Inglés
Repository: 73
Subject: Business concept development / Argan oil / Cosmetic product / Nutritive product / Estratégias de desenvolvimento / Pequena empresa / Óleo de Argan / Produto cosmetico / Produto nutritivo / Start-up

Acceder
Title: A qualidade do serviço nos hostels de Lisboa: impacto na satisfação e lealdade dos hóspedes
Author: Lima, Rita Dias
Language: Portugués
Repository: 73
Subject: Hostels / Qualidade do Serviço / Satisfação / Lealdade / Service quality / Satisfaction / Loyalty

Acceder
Title: A qualidade percebida no serviço prestado pelas farmácias comunitárias
Author: Silva, Sílvia Filipa Feliciano Rodrigues da
Language: Portugués
Repository: 73
Subject: Farmácias comunitárias / Qualidade no serviço / SERFPERF / Portugal / Community pharmacies / Service quality

Acceder
Title: The evaluation of service quality in a french hospital
Author: Silvestre, Sofia Avelar
Language: Inglés
Repository: 73
Subject: Quality assessment / SERVQUAL / Health / Avaliação da Qualidade / Saúde

Acceder
Title: Wine market in Colombia: an opportunity for Portuguese wine producers/exporters
Author: Hurtado, Angélica
Language: Inglés
Repository: 73
Subject: International market selection / Colombia / Portugal / Wine industry / Motivations to internationalize / Seleção de mercados internacionais / Colômbia / Indústria do vinho / Motivações para a internacionalização

Acceder
Title: Different business ethics in chiness and western cultures
Author: Zheng, Min
Language: Inglés
Repository: 73
Subject: Business ethics / Ethical values / Integrative social contracts theory / Ethical dilemmas / Ética de negócios / Valores éticos / Dilemas éticos

Acceder

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