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Title: O papel dos social media no customer engagement e corporate reputation em empresas do setor do transporte aéreo: caso TAP e EasyjetAuthor: Santos, João Carlos PintoLanguage: PortuguésRepository: 73
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Title: Men and women's attitudes towards the use of gender marketing in advertising and communicationAuthor: Germanaud, ChloéLanguage: InglésRepository: 73
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Title: Plano de marketing: lançamento de novo conceito de serviço após-venda no ramo automóvelAuthor: Fonseca, LuísLanguage: PortuguésRepository: 73
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Title: A proposal to improve marketing efectiveness in a business to business modelAuthor: Silvino, Pedro LourençoLanguage: InglésRepository: 73Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling
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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851Author: Dias, Catarina FernandesLanguage: InglésRepository: 73
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Title: The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision modelAuthor: Zykova, AnnaLanguage: PortuguésRepository: 73
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Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websitesAuthor: Cavallero, LuisaLanguage: InglésRepository: 73Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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