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Title: Mirada a la aplicación de coaching y liderazgo, desarrollo de competencias directivas, prospectiva y estrategias de marketing: estudio de caso de la empresa reciclaje BucaramangaAuthor: Pedrozo Sánchez, Magda CarolinaLanguage: EspañolRepository: 40Subject: Marketing / Liderazgo / Prospectiva / Leadership / prospective / Crecimiento sostenible / Administración de mercadeo / Dinámica de grupos
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Title: Trabajo final práctica empresarial atlética casa deportivaAuthor: Vega Arango, José LuisLanguage: EspañolRepository: 40Subject: Logistica / Importaciones / Mercadeo / Logistics / Imports / Marketing / Comercio / Administración de mercados
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Title: El marketing en las pymesAuthor: Pachón, Martha CeciliaLanguage: DesconocidoRepository: 40Subject: Marketing / Redes sociales / Competitividad / Empresarios pyme / Social networks
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Title: Estudio comparativo de modelos de mercados eléctricos en países de America Latina / Electrical market models comparative study in LatinamericaAuthor: Diaz Perez, Sergio David / Gomez Charris, Yulineth / Silva Ortega, Jorge Ivan / Noriega Angarita, Eliana MariaLanguage: EspañolRepository: 57Subject: Energy / Market / Marketing / Regulation / Spot / Mercado / Regulación / Comercialización / Energía
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Title: El impacto en el mercado mexicano de Walmart y la venta OmnichannelAuthor: Sanabria Pinzón, Andrés FelipeLanguage: EspañolRepository: 40Subject: Mercado mexicano / Walmart / Experiencia de compra / Retail / Omnichannel / Visión / Mercadeo / Consumidores / Globalización / Compra / Experiencia / Mexican market / Shopping / Experience / Vision / Marketing / Consumers / Globalization / Purchase / Food consumption -- Cases / Market surveys -- Mexico / Market surveys -- Colombia / Consumo de alimentos -- Casos / Análisis de mercadeo -- México / Análisis de mercadeo -- Colombia
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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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