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Repository: 73 Language: Inglés Year: 2018 Year: 2017

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Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers
Author: Drumond, Daniel Sousa
Language: Inglés
Repository: 73
Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Success Factors in a Reward and Equity Based Crowdfunding Campaign
Author: Ferreira, Francisco Pedro Santos Miranda
Language: Inglés
Repository: 73
Subject: Crowdfunding / Equity crowdfunding / Startups / Alternative finance / Financiamento / Empreendedorismo / Start-up / Financiamento colaborativo / Financiamento alternativo / Domínio/Área Científica::Ciências Sociais / G21 / M13 / G Financial economics / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Wine tourism activities as facilitators of relationship quality in wine sector / Atividades de enoturismo como facilitadoras da qualidade da relação na indústria do vinho
Author: Cunha, N. / Loureiro, S.
Language: Inglés
Repository: 73
Subject: Relationship quality / Organizational social capabilities / Relational interdependence / Wine tourism / Wine sector

Acceder
Title: Perceptions of the teutonic online market and opportunities for adventure travel industry
Author: Loureiro, S. M. C. / Ferreira, E. M. / Witt-Dörring, C.
Language: Inglés
Repository: 73
Subject: Adventure travel tourism / Online experience economy / Generation Y

Acceder
Title: New-age elderly in Germany - how to live better with healthy experiences
Author: Loureiro, S. M. C. / Sarmento, E. M. / Middendorf, J.
Language: Inglés
Repository: 73
Subject: New-age elderly / Cognitive age / Chronological age / Mindfulness / Subjective happiness

Acceder
Title: Making museums attractions to tourists: serious leisure, meaningfulness and emotions as drivers to engagement
Author: Loureiro, S. M. C. / Sarmento, E. M.
Language: Inglés
Repository: 73
Subject: Engagement / Serious leisure / Meaningful / Museum / Tourists

Acceder
Title: Foodservice tendencies and tourists’ lifestyle: new trends in tourism / Tendências de Foodservice e o estilo de vida dos turistas: novas tendências em turismo
Author: Sarmento, E. / Loureiro, S. / Martins, R.
Language: Inglés
Repository: 73
Subject: Foodservice tendencies / Lifestyle / Social media / Consumer motivation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Insights about destination brand: Madeira case study
Author: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Yugoslavia: from wars to European integration: perspectives from university students in Bosnia and Herzegovina, Croatia, Serbia and Kosovo
Author: Sousa, Ricardo Alexandre Encarnação
Language: Inglés
Repository: 73
Subject: Nationalism / Reconciliation / Post-conflict / Balkans / Yugoslavia / Bosnia and Herzegovina / Croatia / Serbia / Kosovo / Ciência política / Nacionalismo / Resolução de conflitos / Reconciliação / Bósnia-Herzegovina / Croácia / Sérvia / Domínio/Área Científica::Ciências Sociais::Ciências Políticas

Acceder

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