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Title: Can native advertising and branded content on Instagram affect brand equity levels?Author: Cipriano, Cláudia Sofia OuteiroLanguage: InglésRepository: 73Subject: Social media / Digital content marketing / Consumer-based brand equity / Marketing / Rede social / Marketing digital / Valor da marca / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Benefits of maintenance management software: a study on Portuguese marketLanguage: InglésRepository: 73Subject: Maintenance / Maintenance management software / CMMS / Benefits management / Gestão da manutenção / Software / Tecnologia / Empresa / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M15 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Sports marketing - management Real Oviedo: the rebirth of a historical Spanish football clubAuthor: Corominas Cabrales, PelayoLanguage: InglésRepository: 73Subject: Organizational turnaround / Turnaround strategies / Organizational recovery / Organizational decline / Sports management / Leadership / Gestão de empresas / Clube desportivo / Mudança organizacional / Liderança / Estratégias de sucesso / Recuperação de empresas / Espanha / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M12 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: In the eye of the (fire) storm: better safe or sorry?Author: Neves, Hélder AntónioLanguage: InglésRepository: 73Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Online marketing communication: netnography into different types of fashion brandsAuthor: Serra, Jessica MariaLanguage: InglésRepository: 73Subject: Moda / Rede social / Marketing eletrónico / Análise de dados / Internet / Fashion / Online communication / Instagram / Netnography / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An exploratory investigation into employer branding and voluntary employee turnover: a case study at a SME, in the health and life sciences sectorAuthor: Pinho, Cátia Sofia deLanguage: InglésRepository: 73Subject: Employer branding / Voluntary employee turnover / Retention / Antecedents and outcomes / Gestão de recursos humanos / Empresa de sucesso / Saúde / Estratégias de marketing / Gestão de talentos / Adaptabilidade do trabalhador / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / J23 / M31 / J Labor and demographic economics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How can store atmosphere be applied in Sonasol brand?Author: Pinto, Inês Ferreira LourençoLanguage: InglésRepository: 73Subject: Marketing / Store atmosphere / Fast moving consumer goods / Detergents / Estratégias de marketing / Marca comercial / Consumo / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The perfect dose can be the right choiceLanguage: InglésRepository: 73Subject: Marketing plan / Laundry care market / Henkel / Persil perfect dose / Marketing / Estratégias de marketing / Indústria / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / L67 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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