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Repository
73
(78)
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Author
Almeida, Júlio Miguel Moreira
(1)
Amaral, Maria de Almeida e Silva Branco
(1)
Amorim, Inês Dias da Silva Pessoa de
(1)
Andrade, Serenela Alves de
(1)
André, Diogo Gonçalves Calvo
(1)
Botelho, Márcia Filipa Martins
(1)
Brito, Sara Reimão Pinto Fauvelet de
(1)
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Cardoso, Bárbara Filipa
(1)
Carocha, Cláudia Sofia Costa
(1)
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Subject
Marketing
(78)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(59)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(57)
M31
(38)
Trabalho de projeto
(28)
Comportamento do consumidor
(25)
Estratégias de marketing
(18)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(13)
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(12)
Rede social
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Tesis
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Inglés
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Your search
Language:
Inglés
Document Type:
Tesis
Year:
2019
Subject:
Marketing
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71-78 from
78
results
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Title:
Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author:
Nobre, Pedro Augusto Albano
Language:
Inglés
Repository:
73
Subject:
Relationship marketing
/
Engagement
/
Website stimulus
/
Cross culture
/
Luxury
/
Marketing
/
Marketing digital
/
Indústria cosmética
/
Imagem de marca
/
Estratégias de marketing
/
Diversidade cultural
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers
Author:
Maximiano, Maria Guerra Vitorino
Language:
Inglés
Repository:
73
Subject:
Engagement
/
Luxury brands
/
Consumer experience
/
Desire
/
Social values
/
Perceived self
/
Involvement
/
Relationship quality
/
Subjective well-being
/
Marketing
/
Indústria de produtos de luxo
/
Valores sociais
/
Bem-estar
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Customer satisfaction and its relationship with a positive NPS
Author:
Santos, Inês Bernardo dos
Language:
Inglés
Repository:
73
Subject:
Customer
/
Satisfaction
/
Loyalty
/
NPS
/
Net Promoter Score
/
Customer experience
/
Retail strategies
/
Recommendation
/
Marketing
/
Satisfação do consumidor
/
Elaboração de projetos
/
Estratégias
/
Avaliação
/
Performance
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Le Cocoon-coworking: innovative business plan
Author:
Monin, Caroline Claire Marie
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Coworking
/
Community
/
Values
/
Marketing
/
Plano de negócio
/
Start-up
/
Trabalho
/
Relação trabalho-família
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M130
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Brand cynicism: start to develop a scale
Author:
Rodrigues, Diana Balhote
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand
/
Cynicism
/
Scale development
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Valor moral
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Digital strategy in master programs in management in Portugal
Author:
Silva, Teresa Baeta da
Language:
Inglés
Repository:
73
Subject:
Management
/
Higher education marketing
/
Masters in management in Portugal
/
Master programs in management
/
Marketing strategy in higher education in Portugal
/
Digitalization in universities and institutions
/
Social Media
/
Digital
/
Globalization
/
Internet
/
Quality evaluation and mobile business
/
ICT Management
/
Gestão
/
Marketing
/
Ensino superior
/
Digitalização
/
Rede social
/
Avaliação da qualidade
/
Globalização
/
Portugal
/
Domínio/Área Científica::Ciências Sociais
/
M100
/
M150
/
M160
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Unveiling the features of successful ebay sellers of smartphones: a data mining sales predictive model
Author:
Silva, Ana Teresa Nunes Biscaia Correia da
Language:
Inglés
Repository:
73
Subject:
Online sales
/
EBay sellers
/
DATA MINING
/
Smartphones
/
Marketing
/
Data analysis
/
Gestão internacional
/
Venda
/
Comércio eletrónico
/
Telemóvel
/
Análise de dados
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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