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73
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Author
Anselmo, Cátia Alexandra Arez de Sousa
(1)
Caetano, Ana Rita Amaral
(1)
Campelo, Marta Sofia Viana da Fonseca
(1)
Carrilho, Marta Guerra
(1)
Castro, Beatriz Margarida Trindade Almiro de Menezes e
(1)
Castro, Inês Moreira Correia de
(1)
Cavallero, Luisa
(1)
Cavalli, Federico
(1)
Cen Tao
(1)
Cierpiol, Marie-Luise
(1)
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Marketing
(64)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(26)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(21)
Comportamento do consumidor
(17)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(16)
M31
(16)
Estratégias de marketing
(12)
Domínio/Área Científica::Ciências Sociais
(11)
Rede social
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Indústria de produtos de luxo
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Year:
2017
Language:
Inglés
Document Type:
Tesis
Subject:
Marketing
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64
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Title:
Selling happiness
Author:
Rodrigues, Ana Sofia Faustino
Language:
Inglés
Repository:
73
Subject:
Happiness seeker
/
Subjective well-being
/
Positive psychology
/
Self-improvement
/
Marketing
/
Bem-estar
/
Psicologia positiva
/
Perfil
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Consumers' perception of corporate social responsability: the example of eco-design
Author:
Rioux, Bérénice
Language:
Inglés
Repository:
73
Subject:
Corporate social responsibility
/
Fair trade
/
Ecologica
/
Responsabilidade social das empresas
/
Comportamento do consumidor
/
Marketing
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Zara's case study: the strategy of the fast fashion pioneer
Author:
Costa, Ana Mafalda Ricardo Morgado
Language:
Inglés
Repository:
73
Subject:
Fast Fashion
/
Marketing
/
Strategy
/
Generations of consumer
/
Estratégias de marketing
/
Indústria têxtil
/
Moda
/
Comportamento do consumidor
/
Comércio eletrónico
/
Geração
/
Caso pedagógico
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L1
/
L81
/
M31
/
J Labor and demographic economics
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels
Author:
Caetano, Ana Rita Amaral
Language:
Inglés
Repository:
73
Subject:
Hospitality
/
Luxury hotels industry
/
User-generated content
/
Facebook
/
Indústria hoteleira
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
Z33
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
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