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Title: Financing potential in Portuguese small and medium-sized enterprisesAuthor: Morgado, Ana Vitória GomesLanguage: InglésRepository: 73Subject: Small and medium-sized enterprises / Capital structure / Internal financing / External financing / PME Pequenas e Médias Empresas / Estrutura de capital / Financiamento da empresa / Instrumentos financeiros / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / G20 / G32 / D25 / G Financial economics / D Microeconomics
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Title: Marketing plan: FraudProof: a SaaS anti-fraud solution for the digital advertising industryLanguage: InglésRepository: 73Subject: Marketing plan / Digital advertising / Digital fraud / E-commerce / Plano de marketing / Publicidade eletrónica / Fraude / Comércio eletrónico / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M1 / M13 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing plan for Redken Brews launchAuthor: Santos, Daniel Loivos dosLanguage: InglésRepository: 73Subject: Marketing plan / Professional hair market / Marketing-mix / Men's grooming / Plano de marketing / Estratégias de marketing / Marketing mix / Análise de mercado / Marca comercial / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: There's a new player in town: a case study of Mercadona's entrance in PortugalLanguage: InglésRepository: 73Subject: Retail / Internationalization / Managament / FMCG / Gestão de empresas / Gestão estratégica / Internacionalização das empresas / Supermercado / Venda a retalho / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M16 / L8 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Structural credit risk models: analysis of listed companies in PortugalAuthor: Santos, Inês PereiraLanguage: InglésRepository: 73Subject: Credit risk / Default probability / Structural models / Portuguese listed companies / Gestão do risco / Risco de crédito / Modelos estruturais / Empresa / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / G33 / C53 / G Financial economics / C Mathematical and quantitative methods
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Title: Speculation-hedging activity in futures markets, relation with volatility and cause effectsAuthor: Gomes, Tomé DomingosLanguage: InglésRepository: 73
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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: Understanding the receptivity of users towards a marketing campaign on TinderAuthor: Mealha, Marta CasacaLanguage: InglésRepository: 73Subject: Social media marketing / User feedback / Tinder / Marketing digital / Rede social / Publicidade / Estratégias de marketing / Text mining / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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