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Title: Mirada a la aplicación de coaching y liderazgo, desarrollo de competencias directivas, prospectiva y estrategias de marketing: estudio de caso de la empresa reciclaje BucaramangaAuthor: Pedrozo Sánchez, Magda CarolinaLanguage: EspañolRepository: 40Subject: Marketing / Liderazgo / Prospectiva / Leadership / prospective / Crecimiento sostenible / Administración de mercadeo / Dinámica de grupos
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Title: Trabajo final práctica empresarial atlética casa deportivaAuthor: Vega Arango, José LuisLanguage: EspañolRepository: 40Subject: Logistica / Importaciones / Mercadeo / Logistics / Imports / Marketing / Comercio / Administración de mercados
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Title: El impacto en el mercado mexicano de Walmart y la venta OmnichannelAuthor: Sanabria Pinzón, Andrés FelipeLanguage: EspañolRepository: 40Subject: Mercado mexicano / Walmart / Experiencia de compra / Retail / Omnichannel / Visión / Mercadeo / Consumidores / Globalización / Compra / Experiencia / Mexican market / Shopping / Experience / Vision / Marketing / Consumers / Globalization / Purchase / Food consumption -- Cases / Market surveys -- Mexico / Market surveys -- Colombia / Consumo de alimentos -- Casos / Análisis de mercadeo -- México / Análisis de mercadeo -- Colombia
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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Case study on customer experience enhancement at ING, LuxembourgAuthor: Nowacki, AlineLanguage: InglésRepository: 73Subject: Customer experience / Corporate culture / Customer's voice / Net promoter score / Customer satisfaction / Marketing / Sector bancário / Estratégias de marketing / Comportamento do consumidor / Inovação tecnológica / Satisfação do cliente / Estudo de casos / Trabalho de projeto / Luxemburgo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de JaneiroAuthor: Jesus, Sónia João ChagasLanguage: InglésRepository: 73Subject: Perceived risk / Animosity / Destination image / Intention to return / Perceção do risco / Imagem / Comportamento do consumidor / Turismo / Marketing / Lisboa - Portugal / Rio de Janeiro - Brasil / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L83 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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