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Repository: 73 Year: 2015 Language: Inglés

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Title: The consumer-brand relationship paradox
Author: Nielsen, Anders Juul
Language: Inglés
Repository: 73
Subject: Relationship marketing / Consumer-brand relationships / Consumer-brand relationship paradox

Acceder
Title: Equity-linked structured products: a complex industry in evolution
Author: Mairal, Antoine
Language: Inglés
Repository: 73
Subject: Derivatives / Structured Products / Investors behaviours / Market changes / Derivativos / Produtos estruturados / Comportamento dos investidores / Mudanças do mercado

Acceder
Title: Portuguese cultural standards from a russian perspective
Author: Almeida, Asiya Lapatnikova de
Language: Inglés
Repository: 73
Subject: National culture / Cultural standards / Portugal / Russia / Cultura nacional / Padrões culturais

Acceder
Title: The effects of the concentration in the liner shipping industry on the services provided by ocean freight forwarding companies
Author: Jacobs, Augustin
Language: Inglés
Repository: 73
Subject: Globalization / Competition / Product differentiation / Globalização / Competitividade / Gestão do produto

Acceder
Title: How management decides investments: the diagnosis of the business case practices in Portugal
Author: Teixeira, Cláudia Sofia Bento
Language: Inglés
Repository: 73
Subject: Benefits / Research project / Business case / Investment / Strategy / Benefícios / Projeto de investigação / Investimento estratégico / Estratégias

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Customer journey: a customer experience and decision making tool in the e-commerce context
Author: Petra, Mafalda Melo Gouveia
Language: Inglés
Repository: 73
Subject: E-commerce / Shopping experience / Customer journey / Food retail / Comércio online / Experiência de compra / Retalho alimentar

Acceder
Title: Business concept development: argan oil “ooxol” in Switzerland
Author: Meinerzhagen, Sarah Andrea
Language: Inglés
Repository: 73
Subject: Business concept development / Argan oil / Cosmetic product / Nutritive product / Estratégias de desenvolvimento / Pequena empresa / Óleo de Argan / Produto cosmetico / Produto nutritivo / Start-up

Acceder
Title: The evaluation of service quality in a french hospital
Author: Silvestre, Sofia Avelar
Language: Inglés
Repository: 73
Subject: Quality assessment / SERVQUAL / Health / Avaliação da Qualidade / Saúde

Acceder
Title: Wine market in Colombia: an opportunity for Portuguese wine producers/exporters
Author: Hurtado, Angélica
Language: Inglés
Repository: 73
Subject: International market selection / Colombia / Portugal / Wine industry / Motivations to internationalize / Seleção de mercados internacionais / Colômbia / Indústria do vinho / Motivações para a internacionalização

Acceder

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