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Title: Plano de marketing para a marca Kaffa: lançamento de um novo produto: cápsula de café biodegradável e compostávelLanguage: PortuguésRepository: 73Subject: Marketing / Estratégias de marketing / Plano de marketing / Gestão da marca / Sustentabilidade / Trabalho de projeto / Marketing plan / Biodegradable coffee capsules / Product launch / Sustainability / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Q56 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Q Agricultural and natural resource economics - Environmental and ecological economics
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Title: Main gamification concepts: a systematic mapping studyAuthor: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.Language: InglésRepository: 73Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science
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Title: Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approachAuthor: Fino, Fábia Patrícia FidalgoLanguage: InglésRepository: 73Subject: Virtual reality / Artificial intelligence / Customer experience / Integrated marketing communications / Marketing / Estratégias de marketing / Realidade virtual / Inteligência artificial / Imagem de marca / Motivação do consumidor / Fidelidade à Marca / Processo de decisão / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Novos desafios do customer relationship management (CRM)Author: Ferreira, Rúben dos SantosLanguage: PortuguésRepository: 73Subject: Mercado / Marketing / Consumidor / Customer Relationship Management (CRM) / Market / Consumer
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Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
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Title: Introduction of OTC drugs in mass market the case of OTC drugs marketing in FranceAuthor: Isoux, AliceLanguage: PortuguésRepository: 73Subject: Marketing / 4Ps / Consumer decision-making / Decision-making model
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Title: A importância dos blogues corporativos nos resultados das empresasAuthor: Maçã, Ana Carolina FerreiraLanguage: PortuguésRepository: 73
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Title: Telecom customer segmentation and precise package design by using data miningAuthor: Zhang TianyuanLanguage: InglésRepository: 73Subject: Telecom / Customer segmentation / Data mining / Targeted marketing / Package design / Marketing / Telecomunicação / Análise de regressão / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / C12 / M Business administration and business economics - Marketing - Accounting - Personnel economics / C Mathematical and quantitative methods
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Title: Understanding the use of Virtual Reality in Marketing: a text mining-based reviewAuthor: Loureiro, S. M. C. / Guerreiro, J. / Eloy, S. / Langaro, D. / Panchapakesan, P.Language: InglésRepository: 73
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