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Title: Go-to-market strategy for video call through televisionAuthor: Silva, Vera Sofia GonçalvesLanguage: InglésRepository: 73
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Title: The tracking ability of oil and gas exchanged traded funds (ETFs)Author: Cunha, Rui Miguel Domingues daLanguage: InglésRepository: 73Subject: Cointegração / Commodities / ETFs / Regressões lineares / Cointegration / Linear regressions
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Title: The decision making process of consumers in relation to private labels: the specific case of yogurts in PortugalLanguage: InglésRepository: 73Subject: Private labels / Store brands / Retailers / Consumers
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Title: LSMC for pricing american pptions under the heston modelAuthor: Barbuto, Pedro MarzagãoLanguage: InglésRepository: 73
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Title: From a karaoke capitalism to a sustainable capitalismAuthor: Fernandes, Pedro Miguel SilvérioLanguage: InglésRepository: 73Subject: Social / Innovation / BoP / Strategy / Communities / Inovação / Estratégia / Comunidades
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Title: Developing psychological capital: test of a training intervention with bulgarian students and professionalsAuthor: Stoykova, Petya StanchevaLanguage: InglésRepository: 73Subject: Capital psicológico / Influência / Auto-eficiência / Resiliência / Optimismo / Psychological capital / Intervention / Hope / Self-efficacy / Resilience / Optimism
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Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketingAuthor: Knaul, PhilipLanguage: InglésRepository: 73Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive
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Title: Equity research: group InditexAuthor: Rebelo, Rita TiagoLanguage: InglésRepository: 73Subject: Valuation / Cash-flow / Firm value / Equity value / Finanças
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Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intentionAuthor: Pinho, Maria Joana Magalhães deLanguage: InglésRepository: 73Subject: Models’ age / Purchase intention
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Title: Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brandsAuthor: Baumhammer, Paulo Miguel PereiraLanguage: InglésRepository: 73Subject: Skateboarding / Tribes / Tribal marketing / Brand loyalty / Skate / Tribos / Marketing tribal / Lealdade de marca
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