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Repository
73
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Author
Aasheim, Linn Kristin
(1)
Abreu, Hugo Filipe Antunes de
(1)
Abreu, Maria Madalena Eça Guimarães de
(1)
Albergaria, Jorge Pedro Castelo Branco Soares
(1)
Almeida, João Tiago Coelho de
(1)
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(1)
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(1)
Alvarenga, Helena Pereira
(1)
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(1)
Alves, Diogo Andrade Rodrigues
(1)
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Marketing
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Portugal
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(11)
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(9)
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(8)
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(8)
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2014
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2015
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Tesis
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Year:
2014
Repository:
73
Language:
Inglés
Document Type:
Tesis
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344
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Title:
How the european policy changes affect the u.s. stock market : the importance of elections and the ECB’s monetary policy
Author:
Ventura, Magda Inês Pereira
Language:
Inglés
Repository:
73
Subject:
Eleições
/
Politica monetária
/
Mercados financeiros internacionais
/
Impactos macroeconómicos
/
Elections
/
Monetary policy
/
International financial markets
/
Macroeconomic impacts
Acceder
Title:
M&A: the case of Optimus and Zon
Author:
Almeida, Margarida de Lagos Vian Correia de
Language:
Inglés
Repository:
73
Subject:
Optimus and Zon
/
Mergers and acquisitions
/
Telecommunications sector
/
Corporate governance
/
Fusões e aquisicoes
/
Sector de teecomunicacoes
Acceder
Title:
Age effects on the relationship between human resource best practices and work outcomes
Author:
Calado, Margarida Vaz
Language:
Inglés
Repository:
73
Subject:
Gestão de recursos humanos
/
Work outcomes
/
Confiança na gestão
/
Idade
/
Human resources management
/
Trust in management
/
Age
Acceder
Title:
A proactive and entrepreneurial international market approach : some evidence in the Portuguese hotel sector
Author:
Correia, Ricardo Jorge de Castro
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Hotels
/
Competences
/
Entrepreneurship
/
Portugal
/
Internacionalização
/
Hotéis
/
Competências
/
Empreendedorismo
Acceder
Title:
Study on how to increase the commercial offers in airports while improving customer experience : Lisbon case
Author:
Serraninho, Inês Alves
Language:
Inglés
Repository:
73
Subject:
Experiential marketing
/
Customer experience
/
Airport cities
/
Commercial offerings
/
Marketing experiencial
/
Experiência do consumidor
/
Cidades aeroportuárias
/
Ofertas comerciais
Acceder
Title:
Equity valuation: Jerónimo Martins, sgps s.a.
Author:
Mendes, Rúben Filipe Gonçalves
Language:
Inglés
Repository:
73
Acceder
Title:
How to use social media to promote portuguese soccer club benfica: social media communication plan season 2013/2014
Author:
Jorge, Samuel António Ferreira Antunes Santos
Language:
Inglés
Repository:
73
Subject:
Marketing desportivo
/
Social media
/
Futebol
/
Sport Lisboa e Benfica
/
Sports marketing
/
Soccer
Acceder
Title:
Brand extensions : a marketing plan for the launching of a tea product line applied to Luso
Author:
Santos, João Paulo Coelho dos
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Brand extension
/
Launching
/
Healthy consumer
/
Tea
/
Plano de marketing
/
Lançamento de extensões de marca
/
Consumidor saudável
/
Chá
Acceder
Title:
The contribution of organizational intelligence: the case of Transportes Aéreos Portugueses
Author:
Christmann, Jens Peter
Language:
Inglés
Repository:
73
Subject:
Knowledge management
/
Organizational intelligence
/
Value creation
/
Return on investment
/
Business process management
/
Gestão do conhecimento
/
Inteligência organizacional
/
Criação de valor
/
Retorno sobre o investimento
/
Gestão de processos de negócio
Acceder
Title:
Dynamic competition in the portuguese banking sector: an analysis of product innovation through a new indicator
Author:
João, André Filipe Domingues
Language:
Inglés
Repository:
73
Subject:
Inovação
/
Serviços financeiros
/
Marcas
/
Competição dinâmica
/
Innovation
/
Financial services
/
Trademarks
/
Dynamic competition
Acceder
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