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Year: 2013 Document Type: Tesis Repository: 73 Language: Inglés

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Title: Brand extensions : a marketing plan for the launching of a tea product line applied to Luso
Author: Santos, João Paulo Coelho dos
Language: Inglés
Repository: 73
Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá

Acceder
Title: Business plan: implementantion of a portuguese olive oil brand in Brazil
Author: Bayar, Sarah
Language: Inglés
Repository: 73

Acceder
Title: Study on debt maturity of portuguese smes 2009-2011
Author: Costa, Sérgio Guimarães Monteiro da
Language: Inglés
Repository: 73
Subject: Debt maturity / Panel data / SMEs / Financial crisis / Maturidade da dívida / Dados de painel / PMEs / Crise financeira

Acceder
Title: Relation between debt and market power evidence on Portuguese firms
Author: Tavares, Ricardo Miguel de Almeida
Language: Inglés
Repository: 73
Subject: Dívida / Poder de mercado / PME’s / Índice de Lerner

Acceder
Title: Case study: internationalization of Portuguese SME to the Brazilian market
Author: Komarek, Lubos
Language: Inglés
Repository: 73
Subject: Risco de internacionalização / Ivestimento direto estrangeiro / Análise macroeconómica / Análise setorial / Internationalization risk / Foreign direct investment / Macroeconomic analysis / Sectorial analysis

Acceder
Title: Early stages in the entrepreneurship nexus : business opportunities and individual characteristics
Author: Santos, Susana Helena Correia
Language: Inglés
Repository: 73
Subject: Opportunity recognition / Cognitive structures / Individual characteristics / Entrepreneurial potential / Oportunidades de negócio / Estruturas cognitivas / Caraterísticas individuais / Potencial empreendedor

Acceder
Title: Good apples and bad apples: different approaches on presenteeism : a daily diary study
Author: Oliveira, Dora Cristina Santos
Language: Inglés
Repository: 73
Subject: Perdas de produtividade / Ganhos e perdas do presentismo / Comportamento de cidadania organizacional / Engagement / Productivity losses / Presenteeism gains and losses / Organizational citizenship behavior

Acceder
Title: Heterogeneity of lending rates in the euro area and the ecb´s non-standard measures
Author: Rotaru, Marta
Language: Inglés
Repository: 73
Subject: ECB / Lending rate / Non-standard measures / Transmission mechanisms

Acceder
Title: The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention
Author: Silva, Mário Guilherme Santos da
Language: Inglés
Repository: 73
Subject: YouTube / Social media / Atitudes relacionadas com a marca / Experiência de marca / Brand attitudes / Brand experience

Acceder
Title: Low leverage policy: factors that may influence debt-equity choices
Author: Ferrão, Joaquim António Martins
Language: Inglés
Repository: 73
Subject: All-equity firms / Low leverage / Cash policy / CEO turnover / Empresas sem passivo / Baixo endividamento / Gestão de disponibilidades / Mudança de CEO

Acceder

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