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Title: A communication plan for a portuguese luxury multibrand: StivaliAuthor: Paiva, Maria Leonor Nogueira deLanguage: InglésRepository: 73
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Title: Snackwill: lauching a new brand of healthy snacks in the marketLanguage: InglésRepository: 73Subject: Marketing / Brand identity / Brand concept / Startups / Identidade de marca / Imagem de marca / Indústria alimentar / Trabalho de projeto / Startup / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M13 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Experiencing ar in retail: the influence of moment marketing and avatars on consumer behaviourLanguage: InglésRepository: 73Subject: Augmented reality / Moment marketing / Social Presence / Avatar / Emotions / Retail / Technology / Marketing / Novas tecnologias / Realidade virtual / Venda a retalho / Comportamento do consumidor / Emoção / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / L81 / M Business administration and business economics - Marketing - Accounting - Personnel economics / L Industrial organization
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Title: Situation analysis of Croatia as a touristic destination and suggestions for improvementAuthor: Dadic, AnamarijaLanguage: InglésRepository: 73Subject: Millennials / Croatian tourism / Seasonality / Attractiveness / Safety / Social media activity / Positive e-WOM. / Turismo / Sazonalidade / Atratividade / Segurança / Social Media / e-WOM positivo / Estratégias de comunicação / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities contextAuthor: Marques, Maria Inês LameirasLanguage: InglésRepository: 73
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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scaleAuthor: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand
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Title: Marketing persona formulation and content strategy analysis for PHC Software, SAAuthor: Francisco, Ana Rita Belo PereiraLanguage: InglésRepository: 73
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Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketingAuthor: Moro, S. / Cortez, P. / Rita, P.Language: InglésRepository: 73
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Title: Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spiritAuthor: Almeida, Júlio Miguel MoreiraLanguage: InglésRepository: 73Subject: Consumer behaviour / Consumer motivations / Sports events / Sports events spectatorship / Sports infrastructures / Sports communication / Internal motivation factors (push) / External motivation factors (pull) / Marketing / Desporto / Prática desportiva / Motivação do consumidor / Comunidade / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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