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Subject: Marketing Público Document Type: Tesis Year: 2015

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Title: City branding: Lisboa
Author: Silva, Ana Rita Fernandes da
Language: Portugués
Repository: 73
Subject: Marca / Marketing / Marketing turístico / Estratégia de marca / Destination branding / City branding / Brand framework / Região Lisboa / Brand marketing / Tourism marketing / Brand strategy / Lisbon

Acceder
Title: Oásis na crise: gestão de resíduos de reabitação urbana
Author: Antunes, Filipe António Pereira
Language: Portugués
Repository: 73
Subject: Marketing / Gestão de resíduos / Reabitação urbana

Acceder
Title: The impact of social media in brand building
Author: Vala, Bernardo Varela
Language: Inglés
Repository: 73
Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder
Title: O Empreendedorismo na arquitectura: a profissão de arquitecto no contexto de um mercado globalizado, a aplicação de um Go To Market Strategy. / Requalificação de Setúbal Nascente
Author: Tavares, Tiago Cunha
Language: Portugués
Repository: 73
Subject: Empreendedorismo / Arquiteto / Mercado globalizado / Marketing / Enterpreneurship / Architect / Globalized market

Acceder
Title: Desenvolvimento da estratégia de comunicação online de franquias de retalho alimentar: caso Meu Super
Author: Guimarães, Maria Filipa Freitas Xavier
Language: Portugués
Repository: 73
Subject: Comunicação / Marketing / online / Franchising / Retalho alimentar / Communication / Food retail

Acceder
Title: A communication plan for the “1 yogurt a day” program
Author: Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language: Inglés
Repository: 73
Subject: Communication plan / Unbranded program / Marketing / Digital communication / Plano de comunicação / Programa unbranded / Comunicação digital

Acceder
Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

Acceder
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: Marketing digital una estrategia generadora de innovación empresarial Big Data Center Barcelona
Author: Cárdenas Vargas, Harvey Daniel
Language: Español
Repository: 40
Subject: Globalizacion / Marca comercial / Mercadeo / Globalization / Trademark / Marketing / Estrategias de mercadeo -- Administración -- Casos / Estrategia corporativa -- Administración -- Casos / Mercadeo por internet -- Administración -- Casos

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