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Title: Presentación de Signo Distintivo Semillero de investigación SFICAuthor: Jiménez Martínez, Fabián Steven / Díaz Ferreira, Andrés / Romero, Nelson Andrés / Aranda Hernández, Camilo / Pardo Galindo, AdrianaLanguage: DesconocidoRepository: 40Subject: Signos Distintivos / Marca / Branding / Taller de Creación / Desarrollo tecnológico / Innovación / Color - Psicología
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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: As indústrias culturais e criativas como plataforma de inovação social : criação de uma marcaAuthor: Moutinho, Sandra NogueiraLanguage: PortuguésRepository: 73Subject: Marca / Indústrias / Culturais / Criativas / Jovens / Criativos / Design / Social / Inovação / Branding / Cultural / Creative / Industries / Innovation
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Title: Os Douro Boys e a revitalização do vinho do DouroAuthor: Cardoso, Vânia do NascimentoLanguage: PortuguésRepository: 73Subject: Vinho / Internacionalização / Rede de cooperação / Gestão da marca / Wine / Internationalization / Cooperation networks / Branding
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Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet
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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluationAuthor: Godinho, S. / Garrido, M. V.Language: InglésRepository: 73
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Title: Bandida do pomar: breaking the status quo through communication strategyLanguage: InglésRepository: 73Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Branding para pequenas marcas: estudo de caso da produtora DaMatta CrewAuthor: Paulo, Ingrid da Matta deLanguage: PortuguésRepository: 73
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Title: Raising your arms towards branding: how Narta found its place in a mature marketLanguage: InglésRepository: 73Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An exploratory study of brand success: evidence from the food industryAuthor: Davcik, N. / Rundquist, J.Language: InglésRepository: 73Subject: Brand success / Branding / Food industry / Italy / PLS / Sweden / Variance-based SEM
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