Title:Narrativas transmedia y publicidad : análisis de las campañas más premiadas (2011-2016) = Transmedia narratives and advertising : analysis of the most awarded campaigns (2011-2016) / José Martínez Sáez, Elvira Canós Cerdá [y] Gemma Sanchis Roca. / Transmedia narratives and advertising : analysis of the most awarded campaigns (2011-2016)