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Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Success Factors in a Reward and Equity Based Crowdfunding CampaignLanguage: InglésRepository: 73Subject: Crowdfunding / Equity crowdfunding / Startups / Alternative finance / Financiamento / Empreendedorismo / Start-up / Financiamento colaborativo / Financiamento alternativo / Domínio/Área Científica::Ciências Sociais / G21 / M13 / G Financial economics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Yugoslavia: from wars to European integration: perspectives from university students in Bosnia and Herzegovina, Croatia, Serbia and KosovoLanguage: InglésRepository: 73Subject: Nationalism / Reconciliation / Post-conflict / Balkans / Yugoslavia / Bosnia and Herzegovina / Croatia / Serbia / Kosovo / Ciência política / Nacionalismo / Resolução de conflitos / Reconciliação / Bósnia-Herzegovina / Croácia / Sérvia / Domínio/Área Científica::Ciências Sociais::Ciências Políticas
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Title: The impact of paternalistic leadership on innovation and performance in chinese public hospitalsAuthor: Tan ZhiyingLanguage: InglésRepository: 73
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Title: Supply base structure and company performanceAuthor: Qiao ShipingLanguage: InglésRepository: 73
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Title: Evil-twin framework: a Wi-Fi intrusion testing framework for pentestersAuthor: Esser, AndréLanguage: InglésRepository: 73Subject: Wi-Fi / Security / Client / Evil access point / Hacking / Pentesting / Framework / Engenharia de telecomunicações / Wireless / Cliente / Segurança electrónica / Rede de comunicação / Auditoria / Domínio/Área Científica::Engenharia e Tecnologia::Engenharia Eletrotécnica, Eletrónica e Informática
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Title: Innovation through technology adoption in e-commerce retailingAuthor: Azambuja, JoãoLanguage: InglésRepository: 73
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Title: Building online content on offline moments: opportunities for brands in social mediaAuthor: Penke, Anna-KatharinaLanguage: InglésRepository: 73
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Title: Work-life balance of Eastern European migrants in PortugalAuthor: Flenova, VeraLanguage: InglésRepository: 73
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