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Title: How to use social media to promote portuguese soccer club benfica: social media communication plan season 2013/2014Language: InglésRepository: 73Subject: Marketing desportivo / Social media / Futebol / Sport Lisboa e Benfica / Sports marketing / Soccer
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Title: Brand extensions : a marketing plan for the launching of a tea product line applied to LusoAuthor: Santos, João Paulo Coelho dosLanguage: InglésRepository: 73Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá
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Title: Relation between debt and market power evidence on Portuguese firmsLanguage: InglésRepository: 73Subject: Dívida / Poder de mercado / PME’s / Índice de Lerner
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Title: Case study: internationalization of Portuguese SME to the Brazilian marketAuthor: Komarek, LubosLanguage: InglésRepository: 73
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Title: Early stages in the entrepreneurship nexus : business opportunities and individual characteristicsAuthor: Santos, Susana Helena CorreiaLanguage: InglésRepository: 73
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Title: Good apples and bad apples: different approaches on presenteeism : a daily diary studyAuthor: Oliveira, Dora Cristina SantosLanguage: InglésRepository: 73
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Title: Heterogeneity of lending rates in the euro area and the ecb´s non-standard measuresAuthor: Rotaru, MartaLanguage: InglésRepository: 73Subject: ECB / Lending rate / Non-standard measures / Transmission mechanisms
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Title: The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intentionAuthor: Silva, Mário Guilherme Santos daLanguage: InglésRepository: 73
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Title: Low leverage policy: factors that may influence debt-equity choicesAuthor: Ferrão, Joaquim António MartinsLanguage: InglésRepository: 73
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Title: From bookstores to digital era : how and why the information-seeking behavior is changing in education and which are the main factors that cause those changes and its impacts and challenges on the future of this businessAuthor: Lousada, Marta Sofia AbrantesLanguage: InglésRepository: 73Subject: Edition / Bookseller industry / Technology / Innovation / Illegal copying / Edição / Setor livreiro / Tecnologia / Inovação / Cópia ilegal
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