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Subject:
Marketing de produtos
Year:
2015
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102
results
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Title:
ABC retail caso pedagógico de negociação comercial
Author:
Lomba, Carlos Manuel Fonseca
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Negociação comercial
/
Direção comercial
/
Estratégias de negociação
/
Comunicação
/
Management
/
Business negotiation
/
Sales management
/
Negotiation strategies
/
Marketing
/
Communication
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
Title:
Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author:
Anselmo, Inês Catarina Manta
Language:
Portugués
Repository:
73
Subject:
Psicologia social
/
Perceção social
/
Cognição
/
Psicologia do consumo
/
Marketing
/
Publicidade
/
Social psychology
/
Social perception
/
Cognition
/
Advertising
Acceder
Title:
City branding: Lisboa
Author:
Silva, Ana Rita Fernandes da
Language:
Portugués
Repository:
73
Subject:
Marca
/
Marketing
/
Marketing turístico
/
Estratégia de marca
/
Destination branding
/
City branding
/
Brand framework
/
Região Lisboa
/
Brand marketing
/
Tourism marketing
/
Brand strategy
/
Lisbon
Acceder
Title:
Oásis na crise: gestão de resíduos de reabitação urbana
Author:
Antunes, Filipe António Pereira
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Gestão de resíduos
/
Reabitação urbana
Acceder
Title:
Addressing environmental, financial and social sustainability in the management of higher education quality
Author:
dos Santos Martins, H.
/
Loureiro, S. M. C.
/
Amorim, M.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Recruitment
/
Financial management
/
Quality assurance
/
Student retention
/
Faculty development
/
Course design
/
Pedagogy
/
Institutions of higher education
/
Service quality
/
Environmental sustainability
/
Financial sustainability
/
Social sustainability
/
Quality management
/
Higher education quality
/
Literature review
/
Critical success factors
/
CSFs
Acceder
Title:
The impact of social media in brand building
Author:
Vala, Bernardo Varela
Language:
Inglés
Repository:
73
Subject:
Social media
/
Data mining
/
Brand building
/
Facebook
/
Rede social
/
Marca
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author:
Rathjen, Katharina
Language:
Inglés
Repository:
73
Subject:
Behavior
/
Consumers
/
Product Attributes
/
Segmentation
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
O Empreendedorismo na arquitectura: a profissão de arquitecto no contexto de um mercado globalizado, a aplicação de um Go To Market Strategy. / Requalificação de Setúbal Nascente
Author:
Tavares, Tiago Cunha
Language:
Portugués
Repository:
73
Subject:
Empreendedorismo
/
Arquiteto
/
Mercado globalizado
/
Marketing
/
Enterpreneurship
/
Architect
/
Globalized market
Acceder
Title:
Desenvolvimento da estratégia de comunicação online de franquias de retalho alimentar: caso Meu Super
Author:
Guimarães, Maria Filipa Freitas Xavier
Language:
Portugués
Repository:
73
Subject:
Comunicação
/
Marketing
/
online
/
Franchising
/
Retalho alimentar
/
Communication
/
Food retail
Acceder
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