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41-50 from 193 results
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Title: The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive state: exploring two background music beatAuthor: Crespo, Maria FelícioLanguage: InglésRepository: 73Subject: Atmospheric cues / Emotional and cognitive states / Telepresence / Consumer engagement / Behavioral intention / Virtual reality / Music / Marketing / Comportamento do consumidor / Realidade virtual / Processos cognitivos / Trabalho de projeto / M31 / M39 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Quero Chuva: case study: obstacles to grow in the Brazilian marketAuthor: Peñarete, Vanessa GómezLanguage: InglésRepository: 73Subject: Strategy / Marketing / Gestão internacional / Startup / Estratégias de marketing / Bebida alcoólica / Mercado externo / Trabalho de projeto / Brasil / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of in-game advertising on brand recall and recognition within non-linear video gamesAuthor: André, Diogo Gonçalves CalvoLanguage: InglésRepository: 73
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Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulnessAuthor: Fialho, Ana Filipa LuísLanguage: InglésRepository: 73Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade
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Title: The impact of attention on wines' purchase intention: the moderating role of awards and consumption situationsAuthor: Monteiro, Patrícia GasparLanguage: InglésRepository: 73Subject: Wine / Eye-tracking / Wine awards / Consumption situation / Marketing / Marketing de vinhos / Imagem de marca / Prémio / Comportamento do consumidor / Preferência do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing budget optimisation: key metrics and trends, according to specialistsAuthor: Magalhães, João Pedro HenriquesLanguage: InglésRepository: 73Subject: Marketing budget optimisation / Real-time delphi / Marketing metrics / Marketing trends / Marketing / Gestão de marketing / Gestão orçamental / DELPHI / Modelos de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How rebranding affects the brand equity of a private label brandLanguage: InglésRepository: 73Subject: Private label brand / Rebranding / Brand equity / Identidade de marca / Valor da marca / Marketing / Comportamento do consumidor / Estudo de casos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Innovation in the positioning of Nutella Ferrero's productAuthor: Silva, Daniela Filipa Cerejo daLanguage: InglésRepository: 73
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Title: Business plan: round the globoxAuthor: Locati, Léo CharlotteLanguage: InglésRepository: 73Subject: Business plan / Start-up planning / Subscription boxes industry / Business administration / Marketing / Financial evaluation / Indústria do turismo / Planeamento estratégico / Avaliação económica / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: The impact of corporate social responsibility in the luxury industryAuthor: Doignon, Margaux Guiot duLanguage: InglésRepository: 73
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