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Subject: Advertising message Document Type: Tesis

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Title: Aspectos filosóficos del pragmaticismo y su proyección a la planeación estratégica publicitaria
Author: Sánchez Riaño, Vladimir
Language: Español
Repository: 40
Subject: Pragmaticismo / Creencia / Estrategia / Publicidad / Filosofía / Sociología / Philosophy / Advertising / Sociology / Pragmatism -- Philosophy / Advertising -- Philosophy / Pragmatismo -- Filosofia / Publicidad -- Filosofía / Kant, Immanuel, 1724-1804 / Aristóteles, 384-322 a. de C

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Title: La publicidad emocional de Elmer Candy como estrategia de marketing
Author: Muñoz Mora, Johana Paola
Language: Español
Repository: 40
Subject: Publicidad / Mercadeo / Estrategias / Advertising / Marketing / Strategies / Mejoramiento de procesos -- Administración -- Casos / Estrategias empresariales -- Administración -- Casos / Administración -- Innovaciones -- Casos
Title: Communication plan for bosch personal care
Author: Bismarck, Bernardo
Language: Inglés
Repository: 73
Subject: Plano de comunicação / Electrodomésticos / Cuidados pessoais / Pequenos eléctrodomésticos / Publicidade / Communication plan / Home appliances / Personal care / Consumer products / Advertising

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Title: Análise das transformações do jornal desportivo português impresso estudo de caso Jornal Record entre os anos de 1998 e 2015
Author: Santos, João Pedro Vilar Ramos Guerreiro dos
Language: Portugués
Repository: 73
Subject: Media / Journalism / Printed sports newspaper / Sports / Football, / Content analysis / Transformations / Advertising / Meios de comunicação de massas / Jornalismo desportivo / Futebol / Publicidade / Desporto

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Title: A transformação do mercado publicitário com a chegada das redes sociais
Author: Amaral, Alexandra Markoulaki Franko Nto
Language: Portugués
Repository: 73
Subject: Comunicação / Hábitos de consumo / Redes sociais / Publicidade / Marketing / Communication / Consumer habits / Social networking / Advertising

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Title: Gêneros de propaganda em livros didáticos de língua portuguesa
Author: Katia Sayuri Fujisawa
Language: Portugués
Repository: 17
Subject: Análise do discurso / Língua portuguesa - Livros didáticos / Material didatico - Avaliação / Speech genres / Advertising / Textbooks

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Title: Information technologies in marketing and modern retail with regard to the Czech market
Author: Hegmonová, Lucie
Language: Inglés
Repository: 73
Subject: Information technologies / Technological innovation / Marketing / Advertising

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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

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Title: Branded content la publicidad del siglo XXI / Branded content advertising of the 21st century
Author: Ros Egea, Antonio Jesús
Language: Español
Repository: 72
Subject: Publicidad / Advertising / Comercialización e Investigación de Mercados / 5311.05 Marketing (Comercialización)

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Title: Campaña de comunicación de ACNUR de apoyo a los refugiados / Promotion of UNHCR to support refugees
Author: Rodríguez Pérez, Pedro
Language: Español
Repository: 72
Subject: Refugiado / Refugees / Ayuda humanitaria / Humanitarian assistance / Solidaridad internacional / International solidarity / Publicidad / Advertising / Comercialización e Investigación de Mercados / 5311.01 Publicidad

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