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Document Type: Tesis Year: 2012 Year: 2013 Language: Inglés Repository: 73

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Title: Alcobaça: routing ceramics
Author: Rodrigues, Diana
Language: Inglés
Repository: 73
Subject: Cluster / Porter’s diamond / Cooperation / Inter-firm umbrella brand / Diamante de Porter / Cooperação / Marca umbrela inter-firmas

Acceder
Title: Culture and endorsed organizational leadership behaviors: Portugal and China
Author: Silva, Hélder
Language: Inglés
Repository: 73
Subject: Culture / Leadership / Portugal / China / Cultura / Liderança

Acceder
Title: L'Oreal professionnel homme case study : retailtainment - creation of a male experience in mixed hair salons and the launch of a new range of products by L'Oreal professional homme
Author: Peixoto, Gonçalo Pedro de Sousa de Leite
Language: Inglés
Repository: 73
Subject: Retailtainment / Dinamismo / Cabeleireiros masculinos / Inovação / Dynamism / Male hairdresseres / Inovation

Acceder
Title: Communication strategies for NGO: the Rotary Club case
Author: José, Susana Silva
Language: Inglés
Repository: 73
Subject: Communication / NGO / Service clubs / Rotary / Comunicação / ONG / Clubes de serviço

Acceder
Title: Retailtainment: Popota fun experience
Author: Sousa, Filipa Inês da Graça
Language: Inglés
Repository: 73
Subject: Marketing plan / Popota / Retailtainment / Edutainment

Acceder
Title: Financial performance impacts of supply chain management
Author: Hoesmann, Hendrik
Language: Inglés
Repository: 73
Subject: Supply chain management / Return on equity / Financial flow / Key performance indicator / Rendibilidade dos capitais próprios / Fluxos financeiros / Indicadores de performance

Acceder
Title: Determinants of capital structure and financial crisis impact: evidence
Author: Proença, Pedro Miguel Correia
Language: Inglés
Repository: 73
Subject: Capital structure / Financial crisis / SMEs Small and Medium Enterprises / Clustersanalysis / Estrutura de capital / Crise financeira / PME Pequenas e Médias Empresas / Análise de clusters / Portugal

Acceder
Title: Wonka chocolate case study: managing a brand created through reverse product placement
Author: Andrade, Rita Alexandra Pereira Parente de
Language: Inglés
Repository: 73
Subject: Wonka / Premium / Extensão de linha / Reverse product placement / Chocolate / Line extension

Acceder
Title: Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand
Author: Pena, Patrícia Neto
Language: Inglés
Repository: 73
Subject: Brand identity / Country of origin effetcs / Nation branding / Identidade da marca / Efeitos do país de origem / Marketing territorial

Acceder
Title: Creation of an integrated tasting plan in hypermarkets
Author: Oliveira, Marisa Figueiredo de
Language: Inglés
Repository: 73
Subject: Tasting actions / Retailing / Promotion / Merchandising / Shopper trends

Acceder

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