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Title: Brand reputation and crisis management: Playstation Network case studyAuthor: Pereira, João Pedro LebreLanguage: InglésRepository: 73
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Title: Smart TVs: the new age of television and advertisingAuthor: Ceriz, João Miguel CostaLanguage: InglésRepository: 73Subject: TV advertising / Smart TV / Connected TV / Television / TV history / Future advertising / Consumer behavior / Technology
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Title: Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationalsAuthor: Correia, Joana Raquel GomesLanguage: InglésRepository: 73
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Title: Touristic marketing: communicating a brand named Vila Real de Santo AntónioAuthor: Ramalho, JoanaLanguage: InglésRepository: 73
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Title: Portuguese online searching and buying behavior for personal lifestyle products and servicesAuthor: Cabrita, Inês RubioLanguage: InglésRepository: 73
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Title: L'Oréal Professionnel Homme: redefining the market with a new extensionLanguage: InglésRepository: 73Subject: Brand extension / Male grooming / Professional male market / Communication plan
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Title: How can companies use social media to increase their business?Author: Brimbela, FredericoLanguage: InglésRepository: 73Subject: Social-media / Social-networks / Cloud computing / Web 2.0
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Title: On People In Changing Neighborhoods. Gentrification and Social Mix: Boundaries and Resistance. A comparative ethnography of two historic neighborhoods in Milan (Italy) and Brooklyn (New York, USA)Author: Manzo, LídiaLanguage: InglésRepository: 73Subject: Gentrification / Social Mix / Socio-Cultural Boundaries / Urban Conflicts / Ethnography / Milan / Brooklyn
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Title: Order in progressive construction: Manifestation based on housing in two barrios (slums) of the city of CaracasAuthor: Zambrano, AndresLanguage: InglésRepository: 73Subject: Barrio / Slums housing / Progressive construction / Livin disposition
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Title: Social Capital and the Financial Crisis: The Case of IcelandAuthor: Growiec, Katarzyna / Vilhelmsdóttir, Sjöfn / Cairns, DavidLanguage: InglésRepository: 73Subject: Iceland / Financial Crisis / Social Capital / European Values Survey
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