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Repository
73
(40)
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Author
Oliveira, Diogo Matos dos Santos de Magalhães
(2)
Travassos, André Marques
(2)
Villar, Joana Andrade Dias Posser
(2)
Angelino, Fernando José de Aires
(1)
Barnabé, Andreia Filipa Venâncio Marujo
(1)
Botelho, Márcia Filipa Martins
(1)
Cabrales, Borja Corominas
(1)
Chen Han
(1)
Correia, Liliane Patrícia Lopes
(1)
Farisa, Almira
(1)
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Subject
M31
(40)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(38)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(26)
Marketing
(14)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(13)
Comportamento do consumidor
(10)
L Industrial organization
(7)
M30
(7)
M37
(7)
Trabalho de projeto
(7)
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2019
(40)
2020
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2018
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2022
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2021
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Tesis
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Inglés
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Year:
2020
Year:
2019
Language:
Inglés
Repository:
73
Subject:
M31
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40
results
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Title:
Impact of mobile health technology adoption on service quality and patient satisfaction
Author:
Jin Chenhui
Language:
Inglés
Repository:
73
Subject:
Service quality
/
Patient satisfaction
/
Mobile health technology
/
SERVEQUAL
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
I12
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
I Health, education, and welfare
Acceder
Title:
Service quality and customer satisfaction: a case study of nursing homes in Beijing
Author:
Li Chen
Language:
Inglés
Repository:
73
Subject:
Healthcare management
/
Nursing home
/
Service quality
/
Consumer satisfaction
/
Market segmentation
/
Gestão de serviços de saúde
/
Lares de terceira idade
/
Qualidade do serviço prestado
/
Satisfação do consumidor
/
Segmentação de mercado
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
I11
/
M31
/
I Health, education, and welfare
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The relationship between return service recovery and purchase intention of consumers in online shopping
Author:
He Qibing
Language:
Inglés
Repository:
73
Subject:
Online return service recovery
/
Online return service quality
/
Online buyers trust
/
Online customers participation
/
Recuperação do serviço de devolução online
/
Qualidade de recuperação de serviços de devolução online
/
Confiança dos clientes online
/
Participação dos clientes online
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L81
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effects of store atmospherics on the clients' rebranding perception and satisfaction level
Author:
Mateus, Ana Catarina Lopes
Language:
Inglés
Repository:
73
Subject:
Atmospherics
/
Merge
/
Rebranding
/
Customer satisfaction
/
Ambiente de loja
/
Fusão
/
Mudança de marca
/
Satisfação do consumidor
/
Marketing
/
Estratégias de marca
/
Fidelidade à Marca
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L81
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In the eye of the (fire) storm: better safe or sorry?
Author:
Neves, Hélder António
Language:
Inglés
Repository:
73
Subject:
Online firestorm
/
Social media crisis
/
Crisis communication
/
Crisis management
/
Marketing
/
Gestão de reclamações
/
Facebook
/
Imagem de marca
/
Comunicação organizacional
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Green marketing and the conscious consumers in Portugal
Author:
Nunes, Catarina Quintas
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Green products
/
Ecological conscious consumer behaviour
/
Green barriers
/
Marketing verde
/
Produtos verdes
/
Comportamento ecológico consciente do consumidor
/
Barreiras verdes
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
An assessment of e-service quality, customer satisfaction, and customer trust on customer behavior in online shopping
Author:
Farisa, Almira
Language:
Inglés
Repository:
73
Subject:
E-service quality
/
customer satisfaction
/
Repurchase intention
/
Word-of-mouth
/
Site revisit
/
Gestão
/
Comércio eletrónico
/
Qualidade dos serviços
/
Satisfação do cliente
/
Comportamento do consumidor
/
Indonésia
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Corporate rebranding on SMEs: an analysis based on a framework appllied to big companies: the case of Greenwish
Author:
Travassos, André Marques
Language:
Inglés
Repository:
73
Subject:
Rebranding
/
SMEs
/
Restaurants
/
PME Pequenas e Médias Empresas
/
Restauração
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M130
/
L83
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
Acceder
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