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Repository
73
(35)
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Author
Caetano, Ana Rita Amaral
(1)
Castro, Inês Moreira Correia de
(1)
Cavalli, Federico
(1)
Cen Tao
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Correia, Francisco Maria de Almeida Tavares Pio
(1)
Costa, Adriana Carpinteiro de Oliveira e
(1)
Costa, Ana Mafalda Ricardo Morgado
(1)
Costa, Mariana Falcão Correia Cabral da
(1)
Costa, Mariana Pires do Rosário
(1)
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Subject
Marketing
(35)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(21)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(16)
M31
(16)
Comportamento do consumidor
(12)
Domínio/Área Científica::Ciências Sociais
(7)
Rede social
(7)
Estratégias de marketing
(6)
Estratégias de comunicação
(5)
M37
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2017
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2018
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2021
(7)
2020
(6)
2019
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Tesis
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Inglés
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Year:
2018
Year:
2017
Language:
Inglés
Subject:
Marketing
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35
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Title:
Independent music artists and their access to distribution and communication channels
Author:
Pontes, Alexandre Pamplona Ramos de Oliveira
Language:
Inglés
Repository:
73
Subject:
Recorded music indutry
/
Communication Channels
/
Distribution Channels
/
Indepent artists
/
Marketing
/
Mercado da música
/
Tecnologia digital
/
Indústria da comunicação
/
Rede de comunicação
/
Artista
/
Portugal
/
Indústria musical
/
Canais de comunicação
/
Canais de distribuição,
/
Artistas independentes
/
Domínio/Área Científica::Ciências Sociais
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Consumers' perception of corporate social responsability: the example of eco-design
Author:
Rioux, Bérénice
Language:
Inglés
Repository:
73
Subject:
Corporate social responsibility
/
Fair trade
/
Ecologica
/
Responsabilidade social das empresas
/
Comportamento do consumidor
/
Marketing
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Zara's case study: the strategy of the fast fashion pioneer
Author:
Costa, Ana Mafalda Ricardo Morgado
Language:
Inglés
Repository:
73
Subject:
Fast Fashion
/
Marketing
/
Strategy
/
Generations of consumer
/
Estratégias de marketing
/
Indústria têxtil
/
Moda
/
Comportamento do consumidor
/
Comércio eletrónico
/
Geração
/
Caso pedagógico
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L1
/
L81
/
M31
/
J Labor and demographic economics
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels
Author:
Caetano, Ana Rita Amaral
Language:
Inglés
Repository:
73
Subject:
Hospitality
/
Luxury hotels industry
/
User-generated content
/
Facebook
/
Indústria hoteleira
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
Z33
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Z Other special topics
Acceder
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